Lively Internet of Things discussion at LA Learning Lounge’s event

July 25, 2014 • Nathan Williams

Last night I was in balmy Santa Monica participating on a panel discussion on what IoT means for marketing professionals at the LA Learning Lounge’s Internet of Things event. Critical to making the Internet of Things a natural and integrated component of our personal and professional lives will be ensuring smart products create enjoyable IoT experiences. With that in mind, …

IoT industry: It’s time to sell the product, not just the promise

June 9, 2014 • Nathan Williams

This post can also be viewed at VentureBeat: http://venturebeat.com/2014/06/03/iot-industry-its-time-to-sell-the-product-not-the-promise/ San Francisco and the Silicon Valley played hosts to several conferences recently, all of which shared an exciting discourse on the Internet of things — IoT: Parks Associates’ CONNECTIONS, TiEcon, and the William Blair Technology Growth Conference. I had the pleasure of speaking at all three and exchanged ideas with some …

From the CMO’s Desk

May 5, 2014 • Nathan Williams

We live in exciting times. Today’s innovations have the ability to change the world at a breadth and pace unprecedented in modern times. Smartphones. Twitter. Wearables. What’s also exciting is the people – working together to advance delivery of these world-changing innovations. The next big wave in our technological and cultural future includes a world where all devices are connected …