Last night I was in balmy Santa Monica participating on a panel discussion on what IoT means for marketing professionals at the LA Learning Lounge’s Internet of Things event. Critical to making the Internet of Things a natural and integrated component of our personal and professional lives will be ensuring smart products create enjoyable IoT experiences. With that in mind, my fellow panelists representing Cisco, frog and Belkin discussed the implications to marketers. We touched on a variety of topics most notably:
- Privacy and the need to create a healthy transparent process for the use of IoT data to help mediate consumer privacy concerns.
- Brand Promise and the associated high rewards and risks that come with offering an IoT device because the brand now extends to 24/7.
- Enterprise because IoT not only influences consumer sectors, but will also have a potentially 10X impact on the enterprise.
- IoT term burnout because overuse of the term makes it even more important for brands to explain their consumer value.
- Wearables started red hot, but the market is beginning to become disillusioned based on poor user experiences, substandard hardware, etc.
Above all, I want to say it was great to feel the energy of the LA Tech & Marketing community! The event was fully sold out and the Q&A session had very interesting elements that sparked lively debate. I want to thank the eSage Group, the USC Institute for Communication Technology Management (CTM) and the American Marketing Association (AMALA) for hosting an all-around successful event….loved the old aircraft hangar location!
Looking forward to participating again and keeping the conversation going.